Five Best Practice's of Email Marketing
The first example of best practice when using email marketing is having a good subject line. 33% of subscribers of subscribers decide whether or not to read your email based on the subject line alone (Campaign Monitor, 2015). The subject line should reflect the content of your email, be short and concise and be creative as this helps customers open your email. Ensuring your email copy is short and to the point is also an example of best practise. People generally like short, concise emails better than long ones because concise emails have an obvious focus (Lindsay Kolowich Cox, n.b). According to campaign monitor, consider using bullet points to keep everything organised. This makes it easier for the customer to read, navigate and understand the main purpose of your email. Every email should include a call-to-action (CTA) that their email content is focused around. According to Lindsay Kolowich Cox, the best practice for a CTA is to ask with clear language and emphasizing it with contr...