The Evolution of Digital Marketing - How consumers use technology and how it impacts their lives.
The Evolution of Digital Marketing Presentation: Slide Share Video presentation: https://www.youtube.com/watch?v=3eyxp67T_LQ&t=2s Video Notes: 1. Greet the audience/ Introduce myself etc. 2. Intro: - Over the past 50 years - technology has become a key element to peoples lives. - Half the global population are on the internet - more people than ever before. - Internet has transformed business, education, government, healthcare and how we interact with one another - KEY driver of social evolution. - Development of smart phones and devices means people can connect more rapidly and frequently. 3. Access to the internet: - In the 1960s - internet used by US government to transfer data. - 1990s - World Wide Web Introduced - 1999 - 255 million internet users - 2006 - 1 billion internet users, rising to 3.4 billion in 2016 - Improvements in VOIP - opportunity to offer cheap communication services - number of broadband subscribers increased - 0.82 to 13.76 per 100 people in 17 years -