Grace Clarke Digital Blog

 Content Marketing in the Travel Industry  SlideShare Presentation:    https://www.slideshare.net/secret/fvk29pyNnI4KhM Video Presentation:   https://youtu.be/tldor0pFgBg Video Presentation Notes: 1. TrailFinders Blog   - Variety of blogs from different countries/trips which are constantly refreshed, freshness of content is a key part in SEO and establishing an online presence. - Blogs enable customers to engage and build trust with TrailFinders as previous customers explain their experiences. - This is an example of best practise as compared to other companies, TrailFinders have frequent new blogs which are easy to find and navigate with eye catching imagery that customers are drawn to. 2. Hays Travel E-book - Educates and includes good visual designs that are consistent with their brand. - Better than other examples I found online as it was the only company that had an Ebook online instead of offering a brochure in the post. - Ideal because it gives the customers answers they want st

Building a personal brand is important for finding your uniqueness, building a reputation on things you want to be known for, and allowing yourself to be known for them (Michael Stelzner, 2019). Your brand distinguishes you from your competitors, helping to form a lasting impression in the mind of your audience and customers (Tyler Basu, 2018). Without a strong personal brand, it may be hard to build a sustainable business. Most people are now interested in following other people than they are following specific companies. Therefore, building an audience for your personal brand can actually help increase exposure for your company (Tyler Basu, 2018). Having a personal brand also helps build trust with your audience, attract more clients and create a lasting platform. Also, a strong personal brand will lead to a multitude of opportunities including job interviews and networking opportunities (Adam Heitzman, 2019). A personal brand is the building blocks that will lead to success in the f

How Chanel and Rimmel London use Inbound Marketing  Each organisations approach to inbound marketing Chanel uses a visual approach to engage and establish a relationship with its customers. Using high quality content such as videos, they communicate its core values to the customers. Their videos are concise and compelling, making it a cultural experience for the customers. However, Rimmel London uses a more interactive approach, offering activities and links on their website for customers to follow and engage with Strengths and weaknesses of the inbound marketing approach used by each organisation  Chanel and Rimmel utilise the whitespace on their websites, making reading easier, also giving a good impression to buyer personas. They also have easy to navigate websites with clear headings, subheadings and keywords, improving the user experience and immediately informing the user of what the page is about. Chanel use’s useful, appropriate content which gives a clear understanding of th