Why Personal Branding Is Important

Building a personal brand is important for finding your uniqueness, building a reputation on things you want to be known for, and allowing yourself to be known for them (Michael Stelzner, 2019). Your brand distinguishes you from your competitors, helping to form a lasting impression in the mind of your audience and customers (Tyler Basu, 2018). Without a strong personal brand, it may be hard to build a sustainable business. Most people are now interested in following other people than they are following specific companies. Therefore, building an audience for your personal brand can actually help increase exposure for your company (Tyler Basu, 2018). Having a personal brand also helps build trust with your audience, attract more clients and create a lasting platform. Also, a strong personal brand will lead to a multitude of opportunities including job interviews and networking opportunities (Adam Heitzman, 2019). A personal brand is the building blocks that will lead to success in the future, helping you reach both professional and personal goals. 



Social media plays a significant role in personal branding efforts, it is important to use the platforms wisely, initially establishing personal branding goals and a strategy. Across all of your social profiles, you must maintain a certain consistency with your brand. Presenting yourself in a consistent manner helps you control perception of your personal brand (Sujan Patel, 2016). A good example of consistency is Elliott Clark, the Apartment Bartender. His personal brand has a different name but its all him (Jenn Chen, 2017). Across his social media platforms, he uses the same name and style of photos that portray his brand as him. Finding the right groups and engaging regularly is also a great way to build your personal brand on social media. If you can find groups that line up with your area of expertise, then you’ll be able to share that experience and build authority around your personal brand (Sujan Patel, 2016). Ann Handley, Chief Content Officer at MarketingProfs, has used her expertise in social media to establish her personal brand as a social media expert, now a writer and speaker inspiring young marketers. Like a job, sharing and producing diverse content daily allows reciprocal engagement from your audience, further developing your personal brand. After a few months of using social media, take time to analyse your accounts to ensure you are receiving the engagement you desire.


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