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Five Best Practice's of Email Marketing

The first example of best practice when using email marketing is having a good subject line. 33% of subscribers of subscribers decide whether or not to read your email based on the subject line alone (Campaign Monitor, 2015). The subject line should reflect the content of your email, be short and concise and be creative as this helps customers open your email. Ensuring your email copy is short and to the point is also an example of best practise. People generally like short, concise emails better than long ones because concise emails have an obvious focus (Lindsay Kolowich Cox, n.b). According to campaign monitor, consider using bullet points to keep everything organised. This makes it easier for the customer to read, navigate and understand the main purpose of your email. Every email should include a call-to-action (CTA) that their email content is focused around. According to Lindsay Kolowich Cox, the best practice for a CTA is to ask with clear language and emphasizing it with contr...
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Content Marketing in the Travel Industry

 Content Marketing in the Travel Industry  SlideShare Presentation:    https://www.slideshare.net/secret/fvk29pyNnI4KhM Video Presentation:   https://youtu.be/tldor0pFgBg Video Presentation Notes: 1. TrailFinders Blog   - Variety of blogs from different countries/trips which are constantly refreshed, freshness of content is a key part in SEO and establishing an online presence. - Blogs enable customers to engage and build trust with TrailFinders as previous customers explain their experiences. - This is an example of best practise as compared to other companies, TrailFinders have frequent new blogs which are easy to find and navigate with eye catching imagery that customers are drawn to. 2. Hays Travel E-book - Educates and includes good visual designs that are consistent with their brand. - Better than other examples I found online as it was the only company that had an Ebook online instead of offering a brochure in the post. - Ideal because it gives the c...
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Why Personal Branding Is Important

Building a personal brand is important for finding your uniqueness, building a reputation on things you want to be known for, and allowing yourself to be known for them (Michael Stelzner, 2019). Your brand distinguishes you from your competitors, helping to form a lasting impression in the mind of your audience and customers (Tyler Basu, 2018). Without a strong personal brand, it may be hard to build a sustainable business. Most people are now interested in following other people than they are following specific companies. Therefore, building an audience for your personal brand can actually help increase exposure for your company (Tyler Basu, 2018). Having a personal brand also helps build trust with your audience, attract more clients and create a lasting platform. Also, a strong personal brand will lead to a multitude of opportunities including job interviews and networking opportunities (Adam Heitzman, 2019). A personal brand is the building blocks that will lead to success in the f...
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How Chanel and Rimmel London use Inbound Marketing

How Chanel and Rimmel London use Inbound Marketing  Each organisations approach to inbound marketing Chanel uses a visual approach to engage and establish a relationship with its customers. Using high quality content such as videos, they communicate its core values to the customers. Their videos are concise and compelling, making it a cultural experience for the customers. However, Rimmel London uses a more interactive approach, offering activities and links on their website for customers to follow and engage with Strengths and weaknesses of the inbound marketing approach used by each organisation  Chanel and Rimmel utilise the whitespace on their websites, making reading easier, also giving a good impression to buyer personas. They also have easy to navigate websites with clear headings, subheadings and keywords, improving the user experience and immediately informing the user of what the page is about. Chanel use’s useful, appropriate content which gives a clear understand...
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The Evolution of Digital Marketing - How consumers use technology and how it impacts their lives.

The Evolution of Digital Marketing  Presentation:  Slide Share Video presentation:   https://www.youtube.com/watch?v=3eyxp67T_LQ&t=2s Video Notes: 1. Greet the audience/ Introduce myself etc. 2. Intro: - Over the past 50 years - technology has become a key element to peoples lives. - Half the global population are on the internet - more people than ever before. - Internet has transformed business, education, government, healthcare and how we interact with one another - KEY driver of social evolution. - Development of smart phones and devices means people can connect more rapidly and frequently. 3. Access to the internet: - In the 1960s - internet used by US government to transfer data. - 1990s - World Wide Web Introduced - 1999 - 255 million internet users - 2006 - 1 billion internet users, rising to 3.4 billion in 2016 - Improvements in VOIP - opportunity to offer cheap communication services - number of broadband subscribers increased - 0.82 to 13.76 per 100 people ...
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How important is promotion in Coca Cola's marketing mix?

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  How important is promotion in Coca Cola's marketing mix? Fig.1, The Coca Cola Company, Here we see the distribution of Coca Cola products. The red Coca Cola truck supports Coca Colas strong and recognised branding that is distributed across the world. Coca Cola’s promotion plays an important role in its marketing mix. The company uses ATL, BTL and Digital Channels for creating awareness and promoting their products (Heart of Codes, 2018). Over recent years, competition has grown more intense between the soda brands and has led to greater spends on marketing to drive higher sales and revenue. In 2018, the marketing expenditure grew 100 million to $4.1 billion. It utilizes both traditional and modern channels to promote its brand and products (Pratap, 2017). Coca cola follows an aggressive marketing strategy through multiple channels such as TV, radio, print and sponsorship. This targets a mass audience which increases brand awareness, visibility and customer loyalty (Heart of Code...
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